When a B2B manufacturer approached us, their website received barely 600 organic visitors a month and ranked on page five for their primary keyword. Nine months later they are at 3,200 monthly users and the #1 spot for their money term.

The Starting Point

Technical issues were holding back an otherwise decent site: slow server responses, broken internal link structure, and no content targeting commercial intent whatsoever.

The Strategy

We rebuilt the site architecture around buyer journeys, launched a pillar-content programme targeting long-tail commercial questions, and earned links from their own industry suppliers and directories.

The Results at 9 Months

Organic traffic grew 5.2x, keyword rankings on page one went from 4 to 38, and — critically — qualified enquiry form fills grew 4x. The cost per acquisition dropped to nearly a third of their paid bench.

Want the full breakdown for your niche?